En Uruguay la bebida más consumida es el mate, y este emprendedor quiso desafiar esta tradición. En esta charla obligada para todo emprendedor comparte todo lo que aprendió de esta experiencia. Es un emprendedor inquieto radicado en Punta del Este y fue el responsable junto con su socio de traer Club Mate a Uruguay, un refresco con sabor a mate. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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