The Ultimate Cold Call Training Series (Tech, SaaS & B2B Sales) - Objection Handling EXPLAINED (+ how YOU can easily avoid them)

▶ Become a top .01% cold caller: https://www.higherlevels.com/cold-call-mastery?via=connor-techsales ▶ Book meetings at scale with cold email: https://www.higherlevels.com/cold-email-engine?via=connor-techsales — Sales Rep Training Programs ▶ SDR to AE Accelerator Program: https://www.higherlevels.com/sdr-accelerator?via=connor-techsales ▶ AE Mastery Program: https://www.higherlevels.com/ae-mastery?via=connor-techsales — Break Into Tech Sales ▶ Take our Free Tech Sales Course: https://www.higherlevels.com/free-training?via=connor-techsales ▶ Break Into Tech Sales in 6 weeks: https://www.higherlevels.com/ascension?via=connor-techsales In this video, I explain everything I have learned about objection handling after over six years making cold calls in Enterprise Software Sales. I share 3 key tips on how to avoid objections in the first place and the difference between Tier 1 and Tier 2 Objections. I also give you my 2-step objection handling technique that works for almost any objection you will receive, and demonstrate two examples of me handling common objections. After training hundreds of sales development representatives (SDR/BDRs), I have found these objection handling tips to consistently improve cold calling results. Timestamps: 0:00 Intro 0:28 3 Tips to AVOID Objections 3:05 Tier 1 vs. Tier 2 Objections 4:22 2-Step Objection Handling Technique 5:12 "We already work with a competitor" Example 7:14 "We don't have the bandwidth" Example For the best, most actionable sales content on YouTube, be sure to SUBSCRIBE to the channel: https://www.youtube.com/@Connor-Murray ABOUT ME: I have worked in Enterprise Software Sales for 6 years and am currently an Enterprise Account Executive. I have coached hundreds of Sales Reps across different industries and verticals. This channel focuses on developing Sales Development Reps (SDRs) into Confident Sales Professionals. 👉1:1 Personalized Coaching: https://calendly.com/higher_levels ► LinkedIn: https://www.linkedin.com/in/connor-murray-cm/ #coldcalling #objectionhandling #salestraining