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▶ Become a top .01% cold caller: https://www.higherlevels.com/cold-call-mastery?via=connor-techsales ▶Train Your Sales Team: https://www.higherlevels.com/custom-sales-training?via=connor-techsales — Sales Rep Training Programs ▶ Break Into Tech Sales in 6 weeks: https://www.higherlevels.com/ascension?via=connor-techsales ▶ SDR to AE Accelerator Program: https://www.higherlevels.com/sdr-accelerator?via=connor-techsales ▶ AE Mastery Program: https://www.higherlevels.com/ae-mastery?via=connor-techsales Get the complete cold calling guide — with scripts, openers, and objection-handling frameworks that actually work. In this video, I break down the exact system I’ve used to make 50,000+ cold calls and coach hundreds of SDRs and AEs — with real-world results. Whether you’re brand new to cold calling or looking to sharpen your process, this masterclass gives you everything you need to confidently crush your call blocks. What You’ll Learn: - Why cold calling still works — and how to make it feel natural, not pushy - The mindset shift that helped me go from the worst rep in my start class to the top performer - The Value Statement Framework — a repeatable structure that eliminates fear and boosts conversion - Openers that actually work (no awkward intros) - Objection handling with ARA & ACE — my go-to techniques for confidently staying in control - How to personalize at scale without wasting time - How to build a daily cold call engine that keeps your pipeline full - The only tech you actually need to succeed in 2024 and beyond — without getting distracted by fluff ⏱️ Timestamps: 00:00 - Intro & Why Cold Calling Still Works 01:30 - Shifting Your Cold Call Mindset 11:00 - The Value Statement Framework 18:30 - Cold Call Openers That Get Responses 22:50 - Delivering a Strong Value Statement 28:10 - Handling Objections with Confidence 37:10 - Personalization & Targeting at Scale 44:00 - Building Your Daily Cold Call Engine 50:30 - Reviewing & Improving Your Cold Calls 53:40 - Cold Calling Tech Stack Essentials 57:00 - Final Thoughts & Next Steps 📌 ABOUT ME: I have worked in Enterprise Software Sales for 7 years and am currently an Enterprise Account Executive. I have coached hundreds of Tech Sales Reps across different industries and verticals. This channel is dedicated to building confident, high-performing sales pros through real-world frameworks and repeatable systems. LinkedIn → https://www.linkedin.com/in/connor-murray-cm/ Personalized Coaching → https://calendly.com/higher_levels #coldcalling #salestraining #techsales #b2bsales #sdrtips
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