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▶ Become a top .01% cold caller: https://www.higherlevels.com/cold-call-mastery?via=connor-techsales ▶ Book meetings at scale with cold email: https://www.higherlevels.com/cold-email-engine?via=connor-techsales — Sales Rep Training Programs ▶ SDR to AE Accelerator Program: https://www.higherlevels.com/sdr-accelerator?via=connor-techsales ▶ AE Mastery Program: https://www.higherlevels.com/ae-mastery?via=connor-techsales — Break Into Tech Sales ▶ Take our Free Tech Sales Course: https://www.higherlevels.com/free-training?via=connor-techsales ▶ Break Into Tech Sales in 6 weeks: https://www.higherlevels.com/ascension?via=connor-techsales In this episode, I sit down with a top Enterprise AE to break down how he approaches cold calls—from openers that actually work, to handling different types of leads, to real outbound tactics that get results. We also dive into how to systematize your cold calling process so you’re not just winging it—you're following a repeatable playbook that drives consistent pipeline. Timestamps 0:00 Intro: Eric's Cold Calling Philosophy & Mindset 1:50 Cold Call Openers 3:46 How to Strategically Approach Different Lead Types 8:36 Navigating Cold Calls with Inbound & Warm Leads 19:12 Outbound Cold Calling 24:29 Final Framework: Bringing It All Together ABOUT ME: I have worked in Enterprise Software Sales for 7 years and am currently an Enterprise Account Executive. I have coached hundreds of Tech Sales Reps across different industries and verticals. This channel focuses on Building Confident and High-Performing Sales Professionals. ►LinkedIn: https://www.linkedin.com/in/connor-murray-cm/ ►1:1 Personalized Coaching: https://calendly.com/higher_levels #coldcallingtips #salesdevelopment #b2bsales
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