The Ultimate Cold Call Training Series (Tech, SaaS & B2B Sales) - Cold Calling Mastery: Tonality, Value Statements, and Assumptive Closes

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23 learners

What you'll learn

This course includes

11.5 hours of video
Certificate of completion
Access on mobile and TV

Summary

Keywords

cold calling tech sales how to cold call sales training sdr tips sales development how to book meetings b2b sales cold call examples cold call objection handling how to handle objections sales prospecting

Full Transcript

▶ Become a top .01% cold caller: https://www.higherlevels.com/cold-call-mastery?via=connor-techsales ▶Train Your Sales Team: https://www.higherlevels.com/custom-sales-training?via=connor-techsales Learn the full B2B Sales cold calling framework from first line to meeting on the calendar. No fluff. Just exactly what to say, how to say it, and how to scale it. ✅ How to adjust your tone so you sound confident (not salesy or unsure) ✅ Why most reps overcomplicate their openers — and what to say instead ✅ How to frame your value in 30 seconds without rambling or pitching ✅ What an assumptive close actually sounds like in a cold call ✅ Simple frameworks to handle common objections without getting stuck ✅ How to build and batch call lists so you're not winging it between dials ✅ Learn how coiling the spring makes 100+ dials a day actually doable ABOUT ME I have worked in Enterprise Software Sales for 7 years and am currently an Enterprise Account Executive. I’ve coached hundreds of Tech Sales Reps across SaaS and B2B industries. This channel is dedicated to helping sales professionals build confidence, master cold outreach, and consistently perform at an elite level. LinkedIn → https://www.linkedin.com/in/connor-murray-cm/ Personalized Coaching → https://calendly.com/higher_levels 30-Day Sprint → https://www.connormurrayhq.com/offers/UMRfHzoP/checkout Timestamps 0:00 Why most cold call advice fails 1:30 The game-changer: Tonality & downward inflection 4:58 Assumptive alignment: Your mindset shift to consultative selling 7:26 Sell Time: Get Yes/No Answers 10:44 Value statement framework: Who you are, why you’re calling, what you want 16:03 Cold Call Opening: Assumptive Formality 19:07 Creating Value Statement Scripts 22:27 How to handle objections with ARA (Acknowledge, Reassert, Advance) 25:46 Deep objection handling using ACE (Ask, Clarify, Expand) 30:00 Coiling the spring: Prep your lists and scripts efficiently 36:11 Script batching: Persona and industry-targeted examples 37:25 Value Statement Examples 42:21 Cold Call Mastery #coldcalling #techsales #salestraining #sdrtips #salesdevelopment