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▶ Become a top .01% cold caller: https://www.higherlevels.com/cold-call-mastery?via=connor-techsales ▶Train Your Sales Team: https://www.higherlevels.com/custom-sales-training?via=connor-techsales In this video, I break down the complete cold calling system for SDRs and BDRs in 2026. It is a simple, repeatable framework you can use to book more meetings without gimmicky openers, awkward permission questions, or trying to run a mini discovery call on the phone. You will learn how to structure cold calls around who you are, why you are calling, and what you want, which is time on the calendar. I also cover the mindset shifts and tonality tactics that separate average reps from top performers. Then I walk through my Value Statement Framework, including new adaptations I have never shared before, plus the objection handling layers I use to double down and sell the meeting. We finish with Coil the Spring, which is how to pre build targeted call lists and scripts so you stop overthinking between dials, and a practical cold calling tech stack that keeps you efficient without overcomplicating your workflow. If you are an SDR or BDR trying to improve call confidence, increase connect rates, and consistently set meetings, this is the full system. Topics covered: • Does cold calling still work in 2026 • Cold call mindset, confidence, and tonality • Assumptive language and selling the meeting • Value Statement Framework plus advanced variations • Objection handling using ARA and ACE • Coil the Spring call prep and list building • Cold calling tech stack essentials 📌 ABOUT ME: I have worked in Enterprise Software Sales for over 7 years and am currently an Enterprise Account Executive. I have coached hundreds of tech sales reps across SaaS and B2B industries. This channel is dedicated to helping sales professionals build confidence, master cold outreach, and consistently perform at an elite level. LinkedIn → https://www.linkedin.com/in/connor-murray-cm/ Personalized Coaching → https://calendly.com/higher_levels #coldcalling #techsales #sdr #bdr #salestraining TIMESTAMPS: 0:00 Cold Calling Fundamentals and overview 1:18 Does Cold Calling Still Work in 2026 5:23 Cold Call Mindset Hacks 10:43 Highest Impact Areas to Improve Fast (Tonality, Confidence, Assumptive Frame) 21:00 The Value Statement Framework 37:08 Four Adaptations to Uplevel the Value Statement Framework 43:43 Objection Handling Framework (ARA and ACE) 51:23 Coiling the Spring (Prep, Lists, and Efficiency) 57:51 Cold Call Tech Stack Essentials
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