gdc game design - Understanding the Social Values of Your Players

In this 2018 GDC session, Riot Games' Jeffrey Burrell & Tash Elliott discuss the extensive research Riot Games has done to understand the underlying social values their players have across the world, lessons learned learned, and how they applied that information to create meaningful social impact campaigns and long term value for players. Register for GDC: http://ubm.io/2gk5KTU Join the GDC mailing list: http://www.gdconf.com/subscribe Follow GDC on Twitter: https://twitter.com/Official_GDC GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.