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This GDC 2017 session led by Anisa Sanusi explores the UX practice of "Dark Patterns," user interfaces that have been carefully crafted to mislead players into behaviors that are detrimental to their experience but highly effective for monetary gain. Sanusi explores what "Dark Patterns" are, and looks at how good (effective) UX design could lead to a bad (unethical) UX result, and why game developers and UX designers must strive to avoid it. GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every weekday. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives. Follow us on Twitter https://twitter.com/Official_GDC Check out our Facebook page for GDC exclusives https://www.facebook.com/GameDevelopersConference Visit our site: http://ubm.io/2ctNvqZ
