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Looking at and visualizing your raw, primary data is not a waste of time, quite the contrary. In fact, it can be the highest value action and the biggest return on investment that you can do. Read More: https://www.nngroup.com/articles/data-findings-insights-differences/ Watch Next: https://youtu.be/kRT8p81oXqs?si=DTcxrdcSiUDpOOej Enroll in live training: https://link.nngroup.com/yt-ux-statistics Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter Follow us and stay connected: Linkedin: https://www.linkedin.com/company/nielsen-norman-group Instagram: https://www.instagram.com/nngux/ Threads: https://www.threads.com/@nngux X: https://x.com/NNgroup Bluesky: https://bsky.app/profile/nngroupux.bsky.social _______________________________________________________ Chapters: 00:00 Intro 00:35 Quantitative Example 02:51 Qualitative Analysis 03:06 Conclusion
