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Between-Subject vs. Within-Subject Study Design in User Research
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UX Research Methods & Usability Testing - Between-Subject vs. Within-Subject Study Design in User Research

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This course includes

  • 8.5 hours of video
  • Certificate of completion
  • Access on mobile and TV

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There are two ways to structure a UX research study when we're testing two (or more) designs: we can have each design tested by different people, or we can reuse the same users for all conditions. Each approach has some advantages and problems.

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