UX Research Methods & Usability Testing - How to Conduct a Competitive Usability Evaluation

Competitive usability evaluations help you understand how your competitors solve certain design problems and how you might outperform them. These evaluations are often performed at the beginning of design projects to shift their direction toward areas of opportunity. Read More: https://www.nngroup.com/articles/competitive-usability-evaluations/ Watch Next: https://youtu.be/Rz_sgo4JBFo Enroll in live training: https://link.nngroup.com/yt-discovery Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter Follow us and stay connected: Linkedin: https://www.linkedin.com/company/nielsen-norman-group Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y= Twitter: https://twitter.com/nngroup _______________________________________________________ Chapters: 00:00 Competitive Usability Evaluation: Definition 0:23 Benefits of Competitive Design Evaluations 1:13 Choosing Competitors 1:36 2 Methods for Competitive Usability Evaluations 1:48 1. Competitive Reviews 2:22 2. Competitive Testing 2:56 How to Analyze Competitive Usability Evaluations 3:17 Summary 3:41 View More NN/g Content