UX Research Methods & Usability Testing - AI Interviewers

AI interviewers can conduct user interviews on your behalf, but they come with real limitations. Learn how they work, how well they perform, and the best use cases for adding them to your research toolkit. Read More // https://www.nngroup.com/articles/ai-interviewers/ Watch Next // https://www.youtube.com/watch?v=ktMVQWdes8Y Learn more with our courses: Accelerating Research with AI (live online) // https://www.nngroup.com/courses/research-with-ai/ Understanding LLMs (self-paced) // https://www.nngroup.com/contents/self-paced-courses/understanding-llms-a-guide-for-ux-practitioners/ Chapters: 00:00 Introduction 00:39 How AI Interviews Work 01:42 AI Interviewer Performance 02:54 The Problem 04:36 Potential Use Cases for AI Interviews 06:04 Conclusion Stay connected: Newsletter // https://link.nngroup.com/yt-newsletter Linkedin // https://www.linkedin.com/company/nielsen-norman-group Instagram // https://www.instagram.com/nngux/ Threads // https://www.threads.com/@nngux X // https://x.com/NNgroup Bluesky // https://bsky.app/profile/nngroupux.bsky.social