UX Research Methods & Usability Testing - Competitive Reviews vs. Competitive Research

5.0 (2)

35 learners

What you'll learn

This course includes

8.5 hours of video
Certificate of completion
Access on mobile and TV

Summary

Keywords

UX User experience Usability nng nielsen norman group ux design ux research customer experience service design ten heuristics ux writing information architecture

Full Transcript

There is more than one way to conduct a competitive evaluation. This video describes the difference between a competitive review and competitive research. Read More: https://www.nngroup.com/articles/competitive-usability-evaluations/ Watch Next: https://www.youtube.com/playlist?list=PLJOFJ3Ok_idtiMTz8fAiF1ElcKJM7Rncj Enroll in live training: https://link.nngroup.com/yt-becoming-ux-strategist Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter Follow us and stay connected: Linkedin: https://www.linkedin.com/company/nielsen-norman-group Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y= Twitter: https://twitter.com/nngroup _______________________________________________________ Chapters: 00:00 Competitive Evaluation: Definition & Goal 0:55 Competitive Review vs. Competitive User Research 1:29 Competitive Reviews 2:26 Competitive User Research 3:11 3:30 Best Time to Conduct a Competitive Evaluation 4:19 Conclusion 4:44 View More NN/g Content