UX Research Methods & Usability Testing - Likert Scales 101

Likert scales measure user opinions by asking participants to rate statements. They capture nuanced feedback but can face biases. To improve accuracy, use clear questions and techniques to reduce bias. Read More: https://www.nngroup.com/articles/rating-scales/ Watch Next: https://youtu.be/UMv_OW9__qY?feature=shared Enroll in live training: https://link.nngroup.com/yt-surveys Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter Follow us and stay connected: Linkedin: https://www.linkedin.com/company/nielsen-norman-group Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y= X(Twitter): https://x.com/nngroup _______________________________________________________ Chapters: 00:00 What is the Likert Scale? 01:09 1. Strengths 01:31 2. Weaknesses 02:38 3. 3 Design Guidelines 03:28 Conclusion