UX Research Methods & Usability Testing - Demographic Survey Questions: 6 Actionable Guidelines

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Keywords

UX User experience nng nielsen norman group information architecture user testing research methods content strategy design process demographic survey questions UX research race and ethnicity

Full Transcript

Use inclusive language for demographic questions. Ask about gender with multiple options, use ranges for age and income, differentiate race and ethnicity, and prioritize respectful, person-first language for disabilities. Read More: https://www.nngroup.com/articles/sensitive-questions/ Watch Next: https://www.youtube.com/watch?v=jYJgsbOe3gQ Enroll in live training: https://link.nngroup.com/yt-surveys Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter Follow us and stay connected: Linkedin: https://www.linkedin.com/company/nielsen-norman-group Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y= X(Twitter): https://x.com/nngroup _______________________________________________________ Chapters: 00:00 Introduction 00:22 1. Guidelines 02:45 2. Only Ask When Necessary 03:17 Conclusion