UX Research Methods & Usability Testing - Sample Sizes for Qualitative Studies

When choosing your sample size for a qualitative research study, consider these three factors: the diversity of your target group, your research scope, and the researcher’s skill level. Read More: https://www.nngroup.com/articles/interview-sample-size/ Watch Next: https://youtu.be/xM2AMQvL6PE?feature=shared Enroll in live training: https://link.nngroup.com/yt-courses-research Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter Follow us and stay connected: Linkedin: https://www.linkedin.com/company/nielsen-norman-group Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y= Twitter: https://twitter.com/nngroup _______________________________________________________ Chapters: 00:00 The Goal of Qualitative Studies 0:36 Saturation: Definition 1:07 Diversity of Target Group 1:38 Research Scope 1:59 Researcher Skill 2:20 General Advice 3:15 View More NN/g Content