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Thematic Analysis of Qualitative User Research Data
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UX Research Methods & Usability Testing - Thematic Analysis of Qualitative User Research Data

5.0 (2)
35 learners

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This course includes

  • 8.5 hours of video
  • Certificate of completion
  • Access on mobile and TV

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User research generates masses of qualitative data in the form of transcripts and observations that can be summarized and made actionable through thematic analysis to identify the main findings. Full article: https://www.nngroup.com/articles/thematic-analysis/ #UX #UserResearch #Qualitative #DataAnalysis

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