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Collecting UX Metrics During Qualitative User Studies
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UX Research Methods & Usability Testing - Collecting UX Metrics During Qualitative User Studies

5.0 (2)
35 learners

What you'll learn

This course includes

  • 8.5 hours of video
  • Certificate of completion
  • Access on mobile and TV

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Qualitative user research aims at insights, not numbers. Metrics for individual users help tell the story of how each person did, but mean values across a small sample won't be reliable. For more on #UX #metrics, see the full-day course https://www.nngroup.com/courses/measuring-ux/

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