UX Research Methods & Usability Testing - Inform Strategy as a UX Researcher

Discover how strategic vs tactical research differ, when to use each, and how to turn everyday studies into higher-impact insights. Read More // https://www.nngroup.com/articles/strategy-study-guide/ Watch Next // https://www.youtube.com/watch?v=zQBdkeeW6X8 Learn more with our courses: Becoming a UX Strategist (live online) // https://link.nngroup.com/yt-becoming-ux-strategist Demonstrating UX Value (self-paced) // https://www.nngroup.com/contents/self-paced-courses/demonstrating-ux-value/ Chapters: 00:00 Introduction 00:27 What’s the Difference? 02:15 Moving from Tactical to Strategic Stay connected: Newsletter // https://link.nngroup.com/yt-newsletter Linkedin // https://www.linkedin.com/company/nielsen-norman-group Instagram // https://www.instagram.com/nngux/ Threads // https://www.threads.com/@nngux X // https://x.com/NNgroup Bluesky // https://bsky.app/profile/nngroupux.bsky.social