UX Research Methods & Usability Testing - Upfront vs. Continuous Discovery

Upfront and continuous discovery are two approaches to implementing discovery in product development. Both approaches help teams solve real problems. Read More: https://www.nngroup.com/articles/discovery-phase/ Watch Next: https://youtu.be/5bzYyxVGgnM Enroll in live training: https://link.nngroup.com/yt-discovery Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter Follow us and stay connected: Linkedin: https://www.linkedin.com/company/nielsen-norman-group Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y= Twitter: https://twitter.com/nngroup _______________________________________________________ Chapters: 00:00 Ensure to Build the Right Thing 0:25 Upfront Discovery 0:56 Continuous Discovery 1:16 Example: How to Use Discovery 2:00 Key Differences 3:02 View More NN/g Content