Business Case Studies - This simple idea changed FMCG Market forever | CHIK Shampoo Case Study

Close to 40 years back, most of these FMCG products were sold in large packets and bottles. Hence, they were only limited to those who were well off. There was no concept of sachets back then. But, a small entrepreneur from Tamil Nadu introduced the concept of sachets to the entire country forcing even the large MNCs to follow suit. In the process, he ended up building a 500 crores INR shampoo brand called Chik. And today, almost 70% of the shampoo sales in India happen in sachets. In this video, we will understand the concept that brought about this revolution. Check out Think School's Online courses: 1. Learn how to communicate ideas like us with the Communication Masterclass: https://communication.thethinkschool.com/yt 2. Land your dream jobs and customers through the LinkedIn Masterclass: https://linkedinmasterclass.thethinkschool.com/yt 3. Create a Perfect Resume in less than 3 hours with the Resume Masterclass: https://resumemasterclass.thethinkschool.com/yt Open a Demat Account & Start investing: https://zerodha.com/open-account?c=ZMPUJE Want to buy the equipment we use? Mic: https://amzn.to/2PjDNAP Camera: https://amzn.to/3dMzojh Camera Stand: https://amzn.to/3nidnfp Mobile holder for stand: https://amzn.to/3xgCF25 Thumbnail by Jangaiah (If he likes your content, he'll do thumbnails for free contact him at [email protected]) Follow Think School's on: Telegram group: https://t.me/Thinkschoolers LinkedIn: https://in.linkedin.com/company/the-think-school Instagram: https://www.instagram.com/thethinkschool/ Facebook: https://www.facebook.com/thethinkschool #chikshampoo #sachetrevolution #cavinkare Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.