Business Case Studies - How India's MASTERSTROKE with Rupay is killing VISA and is changing India? : Business Case Study

If you want to diversify your portfolio: https://www.thefixedincome.com VIDEO INTRODUCTION: On 15th of August 2014, the govt of India made a revolutionary announcement about the Pradhan mantri Jan Dhan Yogna, and this gave rise to an iconic venture by the National Payments Corporation of India.This venture that I am talking about is none other than India’s own card network Rupay. and Rupay has taken such big strides in the Indian payment industry that in 2013, RuPay accounted for only 0.6% of all cards but in just 4 years, by June 2017, Rupay had already surpassed Visa as India’s largest payment card with 375 Million transaction and by 2020 it already commanded a market share of 60% in the India’s card market!!This put VISA under such a big threat that it approached the US govt to help them stand against Rupay!! So the question, in just 6 years, How did Rupay kill the billion dollar Duopoly of Visa and Mastercard in India?What is the govt’s strategy and intent behind this revolutionary intitiative?and most importantly, as citizens of India, how is this going affect lives of the people of India? Check out Think School's Online courses: 1. Learn how to communicate ideas like us: https://communication.thethinkschool.com/yt 2. Land your dream jobs: https://linkedinmasterclass.thethinkschool.com/yt 3. Create a Perfect Resume in less than 90 minutes: https://www.thethinkschool.in/resume-building-masterclass/ Study materials 1. https://razorpay.com/learn/what-is-mdr-psp-fee-switching-fee-interchange-fee/ 2. https://www.rupay.co.in/ 3.https://indianexpress.com/article/business/banking-and-finance/merchant-discount-rate-rollback-on-upi-rupay-debit-cards-7737229/ 4. Working of credit cards https://drive.google.com/file/d/1RBeTdGFjDlwBqWvt6nmLj52Qo-hJ1RMW/view?usp=drivesdk 5. Working of Razor Pay https://razorpay.com/blog/how-online-card-payments-work/#:~:text=Razorpay%2C%20on%20behalf%20of%20the,transaction%20amount%20to%20the%20merchant Want to buy the equipment we use? 1. Our Laptop: https://amzn.to/3z66odv 2. Our Mic: https://amzn.to/3liQQyi 3. Camera Stand: https://amzn.to/3z8l3ov 4. Mobile holder for stand: https://amzn.to/3xgCF25 5. Laptop: https://amzn.to/3gMYXRi To support our work you can donate here: https://www.instamojo.com/@thinkschool #thinkschool #RUPAY #VISA #MODI #NAMO Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.