Business Case Studies - How to build Brand loyalty like Volvo?

For decades the name Volvo has been synonymous with “Safety and Durability”. The company has been at the forefront of ensuring driver and passenger safety in their cars ever since they invented the 3 point safety belt, which, later on, became standard on all cars. Volvo was the first company to introduce Side Impact Protection System (SIPS) in their cars and they were also the leading car manufacturer to equip cars with side airbags. Staying true to their DNA, Volvo cars are one of the safest cars in the world. And in 2017, their flagship SUV Volvo XC90 was bestowed with the title of ‘Safest Car in the World’ by IIHS. In this video, we will explain what you can learn from Volvo. Check out Think School's Online courses: 1. Learn how to communicate ideas like us: https://communication.thethinkschool.com/yt 2. Land your dream jobs and customers: https://linkedinmasterclass.thethinkschool.com/yt 3. Create a Perfect Resume in less than 3 hours: https://resumemasterclass.thethinkschool.com/yt Open a Demat Account & Start investing: https://zerodha.com/open-account?c=ZMPUJE Want to buy the equipment we use? Mic: https://amzn.to/2PjDNAP Camera: https://amzn.to/3dMzojh Camera Stand: https://amzn.to/3nidnfp Mobile holder for stand: https://amzn.to/3xgCF25 We research the financials of companies here:https://ticker.finology.in/tickerplus?finref=WEWAKG To support our work you can donate here: https://www.instamojo.com/@thinkschool Crash Videos refered in the case study: 1.https://youtu.be/vI9EIjUx20I 2.https://youtu.be/zDT_ps-_8oE Footage credits : Volvo Thumbnail Credits: [email protected] https://www.instagram.com/nishantyt #thinkschool #volvo #volvocasestudy #3pointseatbelt Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.