Business Case Studies - How did Johnnie Walker keep walking for more than 200 years? : Marketing Case Study

Selling whisky isn’t an easy job. Whisky-makers have only a specific set of products that appeals and is enjoyed by a limited clientele. Yet, Johnnie Walker maintains a robust presence in more than 180 markets globally and has been significant for more than 200 years now. A big part of its international success is the company’s brand image that always changed with time. In this video, we talk about Johnnie Walker’s legendary “Keep walking” marketing campaign. Check out Think School's Online courses: 1. Learn how to communicate ideas like us with the Communication Masterclass: https://communication.thethinkschool.com/yt 2. Land your dream jobs and customers through the LinkedIn Masterclass: https://linkedinmasterclass.thethinkschool.com/yt 3. Create a Perfect Resume in less than 3 hours with the Resume Masterclass: https://resumemasterclass.thethinkschool.com/yt Open a Demat Account & Start investing: https://zerodha.com/open-account?c=ZMPUJE Want to buy the equipment we use? Mic: https://amzn.to/2PjDNAP Camera: https://amzn.to/3dMzojh Camera Stand: https://amzn.to/3nidnfp Mobile holder for stand: https://amzn.to/3xgCF25 We research the financials of companies here:https://ticker.finology.in/tickerplus?finref=WEWAKG Thumbnail by Jangaiah To support our work you can donate here: https://www.instamojo.com/@thinkschool Follow Think School's on: Telegram group: https://t.me/Thinkschoolers LinkedIn: https://in.linkedin.com/company/the-think-school Instagram: https://www.instagram.com/thethinkschool/ Facebook: https://www.facebook.com/thethinkschool #johnniewalker #marketingcasestudy #thethinkschool Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.