Operations Management Graduate MBA Course Lectures - Lecture 4 Product and Service Design

Operations Management Chapter 4: Product and Service Design Topics include: Idea Generation Legal and Ethical Considerations Human Factors Cultural Factors Global Product and Service Design Environmental Factors: Sustainability Other Design Considerations Phases in Product Design and Development Designing for Production Service Design Textbook: Operations Management by William J. Stevenson 0:00 Introduction 0:08 Strategic Product and Service Design 0:43 What Does Product & Service Design Do? 1:52 Key Questions 4:37 Reasons to Design or Re-Design 5:13 Supply Chain Based Ideas 5:53 Competitor-Based Ideas 7:17 Research Based Ideas 8:25 Legal Considerations 9:40 Ethical Considerations 11:15 Sustainability 12:58 Product or service life stages 13:36 Standardization 14:09 Designing for Mass Customization 15:23 Delayed Differentiation 16:33 Modular Design 17:42 Robust Design 18:21 Quality Function Deployment 18:53 The House of Quality Sequence 19:40 Concurrent Engineering 20:45 Computer-Aided Design (CAD) 21:51 Production Requirements 22:26 Manufacturability 22:47 Component Commonality 27:12 Operations Strategy 29:44 Reliability - Series Rule 30:33 Example - Rule 1 33:23 Example - Rule 2 34:42 Reliability - Multiple Redundancy Rule 3 35:04 Example - Rule 3 36:38 What is this system's reliability? 37:39 Reliability Over Time The Bathtub Curve 39:27 Infant Mortality 39:44 Exponential Distribution 41:44 Lecture 4 Summary