Branding & Marketing - What's Next In Branding w/Brett Brown

In this livestream we have Brett Brown talking about the future of building brands, why the agency model is inherently limiting, the importance of truth in storytelling, and how to build a brand's cinematic universe. Brett turns companies into cults. After 15+ years in advertising, he spends his time helping businesses stop telling stories and start living their own. Blaze & Glory http://theblazeandglory.com/ Twitter/Instagram: @bngnyc 1:40 - what Brett thinks of the future of branding 6:00 - Brett’s origin story 7:30 - What compelled Brett to study at Art Center 10:00 - Advertising is built on impermanence 12:45 - Everything you do is marketing* 23:00 - An example of ideal 26:00 - Example of things that changed in outdoor advertising 37:00 - Where do see branding going into the “new normal” that the world is experiencing right now? 47:00 - Problems Chris hears (cutdown right before this**) 54:00 - You are not the work you create 1:03:00 - How you can come out of a pandemic on the other side 1:17:00 - How to work for those big companies [find perspective]** 1:21:00 - 3 biggest things that helped Brett shaped his thinking Resources: Book: Baked In by Alex Bogusky Replace the word product with brand or business https://amzn.to/2BOy5QJ The Hero With a Thousand Faces by Joseph Campbell https://amzn.to/2AMuPVk Brand Flip https://amzn.to/3eimoyO People/Agencies to look up: Joan Agency, Tiffany Rolf, Blake kitter, Willa Sparza, Jimmy Smith, John Jay, Jayanta Jenkins, Julie Zhou, Gabby Lord, Jessica Walsh, Kate Moross, Edel Rodriguez, Amélie Lamont === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Content Director: Matthew Encina Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic