Branding & Marketing - Developing a Winning Brand Strategy

Winning the Pitch: How Immersing in Fan Culture Helped Develop a Marvel Strategy Learn about the process of developing a brand strategy in this video. Discover how research and intuition come together to create a unique positioning statement that reflects a company's strengths. Hear from a creative director at Trollback, a branding and design agency, about their approach to winning a pitch for Marvel by immersing themselves in fan culture. See how presenting clients with a narrative that helps them understand the decisions that were made is just as important as the final solution itself. Discover the value of showing clients the process, so they feel invested in the final solution, and learn about the importance of creating a deck that sets up the brand strategy. Join us on this journey of exploration, thinking, and testing of ideas that ultimately leads to one correct solution. Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts == We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster, MOCS Media, Tasca Studios Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic