Branding & Marketing - The Problem of Branding—Differentiate or Die

What is branding? What is the art of differentiation? How can you apply what branding expert David Brier has learned to the design work that you do? Is it enough to just meet your client's expectations? Hear from author David Brier as he shares insights on creating and telling stories that impact people. Award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) https://amzn.to/2r7MWfD 📌Rising Above The Noise https://www.risingabovethenoise.com @DavidBrier (Twitter/IG) YouTube channel: https://www.youtube.com/user/headmusik 53:20 dichotomies and expectations 56:20 I’m a solopreneur or branding shop of 1 to 5 people. What can I do? For the client, list what’s expected of us. Then list what will amplify us. This is the Futur of Education— Disrupting the design education paradigm. Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 — Credits: Executive Producer– Chris Do Host– Chris Do Cinematography– Aaron Szekely, Mark Contreras Editor– Erica Pead Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Melissa Katherine Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.