Branding & Marketing - How Strategy SAVED My Design Business

What is strategy? How can a traditional design business adopt strategy into its core offerings? Chris Do shares his trials and tribulations before discovering a strategic framework in Core. CORE: https://ftris.me/Core Brand Strategy Fundamentals: https://ftris.me/Brand-Strategy Chris Do goes into detail about how implementing brand strategy, saved his company. Chris: Blind was on a steady decline after the collapse of the housing market in 2008. Revenue was slowly evaporating, and we had to make changes quickly. We tried repositioning and adding services like web design and branding, but all of them did not net in the results we were looking for. Then we added brand strategy to our offerings, and it changed the direction of our company forever. Full video: https://youtu.be/yevZjd-YwUY === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Producers: Mark Contreras / Ricky Lucas Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia Social Team: Elle Money Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic