Branding & Marketing - Brand Strategy For Designers: How to Get Started (Part 1)

Are you a designer looking to take your career to new heights? Join us as we dive into the transformative world of brand strategy with industry expert Chris Do. Brand Strategy for Designers (Part 1) offers a deep dive into the transition from graphic design to the impactful world of brand strategy. In this engaging talk, Chris shares invaluable insights that will revolutionize the way designers approach branding. 🙏 Special thanks to our sponsor Teachable, the leading platform for creators to build and grow online businesses. Get 3 months of their Pro Plan for just $99 with code "thefutur99". Start your journey towards mastering brand strategy today: https://teachable.com/thefutur. 🌟 What You'll Learn: 🧠 Discover why brands are more than just logos & how they're built in the hearts/minds of people. 🚀 Learn the crucial role of brand strategy in shaping customer perceptions and experiences. 🎨 Understand the importance of impression management and its impact on brand perception. 🔓 Unlock the secrets of successful branding & how designers can play a pivotal role in the process. ✏️ In This Episode: 00:00 - Intro 01:30 - Lessons from Ferro Concrete 04:44 - Delving into User Experience 05:32 - Designing w/ User Experience in Mind 08:06 - Exploring Chris's Brand Strategy for Tangoe 09:50 - Don't Be Afraid to Ask Questions 11:00 - Define Your Ideal Target Audience 12:21 - The Power Behind Customer Insight 13:29 - The Art of Effective Copywriting 14:28 - Superficial vs. Super Fiscal 15:45 - The Value of Active Listening 17:12 - A Brand Is a... 19:41 - "Brand" vs. "Branding" 23:50 - Ford’s Fake Branding 25:36 - What is Impression Management? 30:05 - Teachable Discount! 🤑 30:23 - Outro Don't miss out on this opportunity to unlock the secrets of successful brand strategy and take your design career to the next level. Turn on notifications and subscribe for more expert insights! 🔔 #brandidentity #brandstrategy #graphicdesign #brandstrategist 🔎 Get access to resources for FREE here: https://www.thefutur.com/learn 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @RodrigoTasca & @Tascastudios the futur, branding, personal branding, brand strategy, futur pro, accelerator, brand strategist, brand design, brand strategy workshop, how to create a brand strategy, graphic design, what is branding, branding your business, brand identity, business of design, how to build a brand, chris do, corporate brand identity, brand design process, brand identity for graphic designer, brand identity design, branding design, brand identity process, identity designer