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Two people can read the same headline and reach opposite conclusions. Not because the facts changed—because their moral lens did. This episode explores that lens: the moral attitudes that shape how we judge right and wrong long before we speak or act. Drawing on social psychology and real dilemmas from public service, it explains how these attitudes are formed, why we hold on to them, and why our actions sometimes fail to match our beliefs. In this video, you’ll learn: • What psychologists mean by an attitude—and what makes it moral • The ABC model: beliefs, feelings, and behavioural intentions • How moral attitudes develop through emotion, reinforcement, and observation • The functions moral attitudes serve in identity and ethical reasoning • Why people act against their own values—even when they know what is right • A real case of an IRS officer choosing conviction over convenience Why this matters Moral attitudes shape everyday ethical judgment—whether in public administration, professional life, or personal relationships. Understanding them helps us act with clarity when the cost of doing the right thing is high. Timestamps 00:00 – Introduction: Why we judge the same act differently 01:07 – What Are Attitudes? The psychology behind our evaluations 01:50 – The ABC Model: How beliefs, feelings, and intentions shape judgment 02:43 – How Moral Attitudes Are Formed: Emotion, reinforcement, and role models 05:19 – Functions of Moral Attitudes: How they guide identity and decision-making 08:12 – Why People Act Against Their Values: Fear, pressure, and moral disengagement 10:09 – Case Study: When an IRS officer’s moral conviction meets institutional resistance 12:13 – Recap & Reflections: Aligning belief, feeling, and action #MoralAttitudes #Ethics101 #UPSCGS4 #SocialPsychology #MoralPsychology #AttitudeFormation #ABCModel #EthicalDecisionMaking #UPSC2025 #IASethics #CivilServicesEthics #PsychologyInEthics #BanduraTheory #CognitiveDissonance #ValueActionGap #EthicsExplained #UPSCMotivation #EthicsForIAS #PublicAdministrationEthics #EthicalLeadership #SocialLearningTheory #MoralJudgment #EthicalReasoning #UPSCPrepJourney #GS4Strategy #EthicsInGovernance #PsychologyForUPSC #MoralCourage #UPSCMains2025 #EthicsAndBehaviour #MoralAttitudes #Ethics101 #MoralPsychology #EthicalJudgment #SocialPsychologyInEthics #UPSCGS4 #GS4Ethics #EthicsExplained #EthicsInPublicLife #CivilServicesEthics #ValueActionGap #MoralDisengagement #EthicsAndBehaviour #EthicalDecisionMaking #PublicServiceEthics #ProfessionalIntegrity #EthicsForIAS #UPSC2025 #UPSCMains2025 #EthicsInAdministration #MoralIdentity #EthicsCaseStudy #EthicalClarity #PsychologyAndEthics #MoralReasoningInPractice You can also follow us on: Website - https://www.ethics101.in/ Instagram - https://instagram.com/ethics.101 Twitter - https://twitter.com/kmpathi LinkedIn - https://www.linkedin.com/in/k-m-pathi-446559151/ Telegram - https://t.me/kmpathi
