Business Architecture - Simplest Business Architecture

Are we making business architecture too complicated? I watched a presentation on YouTube on how to get started with creating business architecture models. Well, after watching that I felt like it would be easier to send a human to Mars than to implement BA in the organization. The presenter talked about too many abstract concepts. As an example, he mentioned the following terms that had the word "value" in them: value driver, value chain, value architecture, value management, value model. Felt more like Buzzword Architecture. This was in addition to the other 30 concepts he shared. If I was thinking about bringing business architecture into the organization and listened to this, I'll totally give up. This is sad, given the real value BA can provide. So instead of just complaining, I also wanted to show how simple business architecture can be. Here it is....