Any business, even a small one, needs to transform itself to adapt to the new world of changing customer desires and changing market conditions. Before such change though, it is best to understand the business well and then change in the "right direction."
Some businesses try to make changes based on great ideas, but sometimes those ideas may be in conflict with one another or may not be aligned with the strategies.
In this video, I use a small 1-5 person speaking business as a use case to illustrate how to go about thinking through change and transformation.
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