The Project Management Podcast - Managing Projects in the highly Creative and Dynamic Marketing Environment | Episode 308

https://www.pm-podcast.com/308. Are you managing projects in marketing? If yes, then… perfect. Because this interview is for you with tips and tricks and insights. And if your answer is no, then… it’s still for you! And that’s because because marketing projects and the approaches used are not that different. Maria Kozlova (http://www.linkedin.com/pub/maria-kozlova/9/76/336) from Comindware speaks to this at the very start of the interview when she emphatically says that the ideas we talk about translate quite well. And so even though we focus on marketing projects, by the end of the discussion you will agree that project management offers powerful capabilities of organizing how your team, department or company is working. As with any other business management solution, the methodology and the software need to be selected to best fit your specific business case and objectives like improved team performance, process transparency or financial savings.