The Project Management Podcast - Customer-Centric Project Management | Episode 222

https://www.pm-podcast.com/222. There have been many changes in the focus of organizations - whether private or public - away from a traditional product-or service-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve stakeholders, and as you will hear in our interview Elizabeth Harrin and her co-author Phil Peplow demonstrate convincingly that stakeholders are the ones who get to decide what 'value' actually means. Today’s episode is based on their book Customer-Centric Project Management. It is intended as a short guide explaining what customer-centricity means in terms of how you work and its importance for project performance; using tools and processes to guide customer-centric thinking will help you see the results of engagement and demonstrate how things can improve, even on difficult projects. We’ll define what the problem is with how we do things today and then we’ll move quickly into the new paradigm.