NODES 2025 - From Journeys to Systems: Rethinking Customer Experience with Knowledge Graphs

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What you'll learn

This course includes

51.3 hours of video
Certificate of completion
Access on mobile and TV

Summary

Keywords

neo4j graph databases graphs LLM retrieval augmented generation RAG vector database vector search GenAI AI Artificial intelligence nodes25

Full Transcript

Customer journey mapping has become a staple in experience design, but its linear structure and static nature are struggling to keep up with the complexity of modern service ecosystems. This talk introduces an alternative approach—modeling journeys as dynamic, step-centric knowledge graphs. Instead of capturing experiences in flat, sequential diagrams, we treat each step as a node in a live system. These nodes connect to entities (users, systems, documents), link to metrics (wait times, conversion rates), and reflect rules, dependencies, and responsibilities. The result is a multidimensional structure that supports live insights, cross-journey reasoning, and deeper optimization strategies. Speaker: Ricardo Martins Resources: Get Started with Aura - https://bit.ly/3LOLrjh Deployment Center - https://bit.ly/4jOelM3 Ground AI Systems and Agents with Neo4j - https://bit.ly/4oVsnyb #nodes2025 #neo4j #graphdatabase #graphrag #knowledgegraph