BiggerPockets Real Estate Podcast - 7 Negotiation Secrets You Can Use to Win Over ANY Opponent

How can you win over any opponent? The secrets to negotiation are often simpler than you think. There’s no double-talk, bribing, or harshness necessary to get what you want. If you know what the other side wants (which you probably do already), you’ll most likely have enough to negotiate successfully. So why aren't most people winning negotiations? Well, when everyone is buying or selling to get the most they can, it’s often the people who create wins for their opponents that come out on top. David Greene would know this. He’s one of the top real estate agents in the country and is the host of the biggest real estate podcast around (that’s us!). His new book, “SKILL: A Top-Producing Agent’s Guide to Earning Unlimited Income”, is more than a handbook for real estate agents. This book also details how almost anyone investing in, buying, or selling real estate can win negotiations easily and win over their opponents. David spends time today outlining the seven negotiation tactics he has used in the past to lock down deals for buyers, sellers, and himself. You’ll hear real-world examples of when David and co-host Rob used these tactics in their own investments plus exactly how to formulate each of these tactics so you can ultimately get what you want. ~~~~ Grab David’s New Book, SKILL: https://store.biggerpockets.com/products/skill-a-top-producing-agent-s-guide-to-earning-unlimited-income?utm_source=youtube&utm_medium=description&utm_campaign=none ~~~~ Join BiggerPockets for FREE: https://www.biggerpockets.com/signup?utm_source=youtube&utm_medium=description&utm_campaign=none ~~~~ Pick Up SOLD and the BRRRR Book: SOLD: https://store.biggerpockets.com/products/sold-every-real-estate-agent-s-guide-to-building-a-profitable-business?utm_source=youtube&utm_medium=description&utm_campaign=none BRRRR: https://store.biggerpockets.com/products/buy-rehab-rent-refinance-repeat?utm_source=youtube&utm_medium=description&utm_campaign=none ~~~~ 3 Not-So-Obvious Secrets to Masterful Real Estate Negotiation: https://www.biggerpockets.com/blog/2015-08-11-secrets-masterful-real-estate-negotiation?utm_source=youtube&utm_medium=description&utm_campaign=none ~~~~ Invest with David: https://www.investwithdavidgreene.com/ ~~~~ David’s Ted Talk on Building Skills: https://youtu.be/xc00O2eNrUc ~~~~ Connect with Rob (Robuilt) on Youtube, Instagram, and Tiktok: Youtube: https://www.youtube.com/c/Robuilt Instagram: https://www.instagram.com/robuilt/ TikTok: https://www.tiktok.com/@robuilto ~~~~ Connect with David and Rob on BiggerPockets: David: https://www.biggerpockets.com/users/davidgreene24?utm_source=youtube&utm_medium=description&utm_campaign=none Rob: https://www.biggerpockets.com/users/robuilt?utm_source=youtube&utm_medium=description&utm_campaign=none ~~~~ Follow David on Instagram: @davidgreene24 or https://www.instagram.com/davidgreene24/ Episode 622 Show notes at: https://www.biggerpockets.com/blog/real-estate-622?utm_source=youtube&utm_medium=description&utm_campaign=none 00:00 Intro 01:28 Quick Tip 01:58 7 Techniques of Negotiation 04:32 1. Baseline Adjusting 14:24 2. Punching Themselves Out 19:03 3. The Tension Formula 23:35 4. The Persuasion Formula 33:44 5. Triangle Theory 40:51 6. Prizing Your Value 46:04 7. The Tier System 55:24 Grab SKILL Today!