Mailchimp Tutorials - Use Predictive Segmentation to Target Top Customers

Mailchimp's predictive segmentation helps you target your top customers right from your audience dashboard. This tutorial will show you how to use powerful AI insights, such as customer lifetime value and purchase likelihood, to send the right message to custom segments with a targeted email, ad, or postcard. For more information, check out our guides and tutorials.: • Customer Lifetime Value and Purchase Likelihood Help: https://bit.ly/CustomerLifetimeValueHelp • How To Drive Repeat E‑commerce Sales and Build Customer Loyalty: https://bit.ly/BuildCustomerLoyaltyTips • SEO Best Practices for On‑Page eCommerce Strategy: https://bit.ly/SEOEcommerceTips Are you a freelancer or agency? You can earn Mailchimp certifications here: https://bit.ly/MailchimpAcademy Important Sections: 0:00 Intro 1:09 Selecting an Audience 1:29 How Predicted Segments Differ from Pre-Built Segments 2:14 Overview of Predicted Demographics 3:12 E-commerce Segments: CLV and Purchase Likelihood 4:35 Set up a Campaign with Predictive Segmentation 5:38 How Mailchimp AI Makes Data Predictions 6:49 Fine-Tune Targeting Be the first to see our newest videos! Subscribe to the Mailchimp channel: http://bit.ly/2M26ETn More Mailchimp: TikTok: https://www.tiktok.com/@mailchimp Facebook: https://www.facebook.com/mailchimp Twitter: https://twitter.com/mailchimp Instagram: https://www.instagram.com/mailchimp/ LinkedIn: https://www.linkedin.com/company/mailchimp Pinterest: https://www.pinterest.com/mailchimp About Mailchimp: Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI.