Mailchimp Tutorials - How to View and Understand Your Email Campaign Report in Mailchimp

Master Mailchimp: Build, Automate & Grow Your Business with Email & SMS

5.0 (5)

35 learners

What you'll learn

Design and style effective email campaigns and popup forms in Mailchimp
Build and manage a Mailchimp audience by importing, segmenting, and organizing contacts
Create automated marketing workflows and integrate with external platforms like Shopify
Analyze campaign performance and use optimization tools to improve deliverability and engagement

This course includes

3.3 hours of video
Certificate of completion
Access on mobile and TV

Summary

Keywords

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Full Transcript

Want to know how your email campaigns are performing? In this step-by-step guide, we'll show you how to view and understand your email campaign report in Mailchimp. Learn about opens, clicks, social activity, e-commerce purchases, and more so you can make better decisions for your marketing. Follow along as we guide you through each section of the report, from the overview page to the predicted demographics, and learn how to use this information to grow your business. Resources: • Things to Know About Email Campaign Reports: https://bit.ly/EmailCampaignReports • What Are Click Maps Within the Report: https://bit.ly/ClickMapExplanation Timestamps: 0:00 Introduction 0:35 Viewing a report for an individual email campaign 1:48 Analyzing the summary of key stats for a recent email campaign 2:16 Overview page of the email campaign report 2:44 Click performance and view click maps 2:58 Campaign benchmarking report 3:10 Open and click rates 3:26 Predicted demographics Be the first to see our newest videos! Subscribe to the Mailchimp channel: http://bit.ly/2M26ETn More Mailchimp: TikTok: https://www.tiktok.com/@mailchimp Instagram: https://www.instagram.com/mailchimp/ Twitter: https://twitter.com/mailchimp LinkedIn: https://www.linkedin.com/company/mailchimp Facebook: https://www.facebook.com/mailchimp Pinterest: https://www.pinterest.com/mailchimp

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Welcome