Mailchimp Tutorials - How to Use Mailchimp’s Email Campaign Benchmarking

In this video, we’ll go over campaign benchmarking in Mailchimp, so you can better understand what’s working and what you may need to improve when it comes to your email marketing. In Mailchimp, the campaign benchmarking feature uses advanced data science to compare your email performance with that of your peers. Hundreds of millions of emails are sent in Mailchimp every day, and are analyzed to determine the average open rate, click rate, and unsubscribes. This data is then used to develop personalized benchmarks for users who share certain industry and audience characteristics. Looking for webinars to level-up your Mailchimp skills? Check out: https://bit.ly/MailchimpWebinars and register for an upcoming session. Are you a freelancer or agency? You can earn Mailchimp certifications here: https://bit.ly/MailchimpAcademy Key Moments 00:00 Introduction 00:13 Campaign Benchmarking Basics 00:43 Industry and Audience Characteristics 00:49 Mailchimp Benchmarking 01:09 Overview Report 02:30 Benchmarking Report 03:11 Conclusion For more information on campaign benchmarking, check out our guides and tutorials. Be the first to see our newest videos! Subscribe to the Mailchimp channel: http://bit.ly/2M26ETn More Mailchimp: Instagram: https://www.instagram.com/mailchimp/ TikTok: https://www.tiktok.com/@mailchimp Twitter: https://twitter.com/mailchimp Facebook: https://www.facebook.com/mailchimp LinkedIn: https://www.linkedin.com/company/mailchimp Pinterest: https://www.pinterest.com/mailchimp About Mailchimp: Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI.