Quantitative Research - Measures of Central Tendency 101

Discover how mean, median, and mode can impact your UX insights. Learn 3 key tips to consider when deciding which one to use for your data. Read More: https://www.nngroup.com/articles/quant-ux-glossary/ Watch Next: https://www.youtube.com/watch?v=WDPPT6HrO0Q Enroll in live training: https://link.nngroup.com/yt-ux-statistics Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter Follow us and stay connected: Linkedin: https://www.linkedin.com/company/nielsen-norman-group Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y= X(Twitter): https://x.com/nngroup _______________________________________________________ Chapters: 00:00 Intro 00:25 What are Measures of Central Tendency? 1:10 1. Mean 2:30 2. Median 3:22 3. Mode 4:11 Key Takeaways 5:00 View More NN/g Content