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Don't A/B Test Yourself Off a Cliff
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Quantitative Research - Don't A/B Test Yourself Off a Cliff

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This course includes

  • 1.5 hours of video
  • Certificate of completion
  • Access on mobile and TV

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A/B testing often focuses on incremental improvements to isolated parts of the user experience, leading to the risk of cumulatively poor experience that's worse than the sum of its parts.

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