Summary

Keywords

UX User experience Usability nng nielsen norman group ux design ux research customer experience service design ten heuristics ux writing information architecture

Full Transcript

Measurement error is the error we introduce when we measure or observe something about our users. It can come from different sources, such as the number of participants, individual variation between participants, testing environment, or other outside factors. This video helps understand and communicate such measurement errors. Read More: https://www.nngroup.com/articles/true-score/ Watch Next: https://youtu.be/b_m5vPwfPdI Enroll in live training: https://www.nngroup.com/courses/ux-statistics/ Subscribe to our weekly newsletter: https://www.nngroup.com/articles/subscribe/ Follow us and stay connected: Linkedin: https://www.linkedin.com/company/nielsen-norman-group Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y= Twitter: https://twitter.com/nngroup _______________________________________________________ Chapters: 00:00 Measurement error definition 0:46 Measurement error example 1:38 How to communicate measurement error 2:17 Summary 2:29 View more NN/g content