CSUF Social Entrepreneurship Course – Full Playlist Description - CSUF Social Entrepreneurship Course: Module 6 – Launching and Scaling Your Business

Conrey Center Social Entrepreneurship Playlist (seven modules): https://youtube.com/playlist?list=PLIRXQq2vU8W36zOdzczacZTU8EmJmnbUz&si=JCCNAv9GnA-tVKFR Worksheets for This Course: https://drive.google.com/drive/folders/1fZmuuv4fQI5sbBEJI_Ld2So5sA4y16tv?usp=sharing Module 6 Slide Deck: https://docs.google.com/presentation/d/1lXqWf4czCtWbIw8TGpg_JC0tJHbF5vcoF5MPHk0PUHQ/edit?usp=sharing If you would like to connect with the Conrey Center for Entrepreneurship to learn about programs, events, or how to become part of our vibrant startup community, contact us at: [email protected] Welcome to Module 6 of the CSUF Social Entrepreneurship Course, offered free of charge by the Conrey Center for Entrepreneurship at California State University, Fullerton. This final module brings everything together by focusing on how to launch your social enterprise and scale it responsibly while staying true to your mission and impact goals. You will learn the strategies, systems, and decision-making tools that help founders move from idea validation to launch, growth, and long-term sustainability. What You’ll Learn in Module 6 This module walks you through the full process of launching and scaling a mission-driven business, including: • Pre-launch strategies: validation, market research, business modeling, legal setup, and team building • How to plan a successful launch, including branding, messaging, budgets, timelines, and partnerships • Post-launch activities: customer service, performance monitoring, and continuous improvement • Effective marketing strategies for launch, both online and offline • How to identify your audience and select the right marketing channels • Viral and grassroots techniques such as collaborations, giveaways, partnerships, and referral programs • Tools for measuring impact and making data-driven decisions • How to communicate your social and environmental impact to stakeholders • Key KPIs for financial performance, operations, customer engagement, and social impact • How to balance profit and purpose as your venture grows • Building a growth plan and defining what success looks like • Understanding the stages of growth: startup, early growth, continuous growth, and maturity • Common challenges when scaling — cash flow, quality control, pricing, team capacity, systems, and mission drift • Strategies for sustainable growth and maintaining alignment with your social mission • Resources for growth, including incubators, accelerators, networking, and online tools • How the CSUF Startup Incubator can support your launch and scaling journey with mentorship, community, and strategic guidance About This Course This course was previously hosted on a different platform, which the Center no longer supports. Because of that, the full course is now available for free on YouTube. Some videos may reference earning a certificate of completion. Certificates are no longer issued, as the Center does not have a way to verify course completion.