Summary
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Join us as we discuss about the marketing planning process. A marketing plan is a specification of all aspects of an organization's marketing intentions and activities. The marketing planning process should: 1. Be based on detailed knowledge 2. give sufficient details of intention to support the design and operation of all marketing related activities The marketing planning involves: 1. Setting objectives, quantifying targets for achievements and communicating these targets to others 2. Selecting strategies, tactics, policies, programmes and procedure for achieving objectives We will also cover external influencers who include Competitors, customers, government and legislations and technology. We will also discuss categories of marketing objectives that is financial , philosophical and qualitative objectives This topic is part of the unit BEG 2225 REAL ESTATE MARKETTING in the Mount Kenya University School of engineering, energy and the build environment. Our facilitator is lecturer MARY WARIGIA. Mount Kenya University offers bachelor of science in real estate management, find more about the program in this link www.seebe.mku.ac.ke Related videos https://youtu.be/MRDot2D8TEE https://youtu.be/KuLJIflexPQ https://youtu.be/jpOciGSiC0M
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