Quantitative Research
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What you'll learn
This course includes
- 1.5 hours of video
- Certificate of completion
- Access on mobile and TV
Course content
1 modules • 17 lessons • 1.5 hours of video
Quantitative Research
17 lessons
• 59 min
Quantitative Research
17 lessons
• 59 min
- The Benefits of Benchmarking Your Product's UX 02:01
- Calculating ROI for Design Projects 03:29
- Macro & Microconversions as Metrics in Analytics 02:12
- In Analytics, What do the Numbers Really Mean? 02:10
- How to Interpret User Time Spent and Page Views 03:06
- Bounces vs Exits in Web Analytics 02:57
- A/B Testing 101 01:43
- Don't A/B Test Yourself Off a Cliff 04:11
- Why Confidence Intervals Matter for UX 03:32
- Statistical Significance in UX 02:54
- Handling Insignificance in UX Data 05:11
- Better Charts for Analytics & Quantitative UX Data 02:38
- Measurement Error in UX Research 02:51
- Measures of Central Tendency 101 05:20
- Unimodal vs. Bimodal vs. Multimodal Distributions 04:59
- Semantic Differential Scales: Measure User Attitudes with Nuance 04:07
- Post-Task vs. Post-Test Questionnaires in Quantitative Usability Testing 05:30
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