Quantitative Research
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8 learners
What you'll learn
This course includes
- 1.5 hours of video
- Certificate of completion
- Access on mobile and TV
Course content
1 modules • 30 lessons • 1.5 hours of video
Quantitative Research
30 lessons
• 1.5 hours
Quantitative Research
30 lessons
• 1.5 hours
- The Benefits of Benchmarking Your Product's UX02:01
- Calculating ROI for Design Projects03:29
- Qualitative vs. Quantitative UX Research04:03
- Analytics vs. Quantitative Usability Testing02:15
- Macro & Microconversions as Metrics in Analytics02:12
- Turning Analytics Findings Into Usability Studies02:51
- In Analytics, What do the Numbers Really Mean?02:10
- How to Interpret User Time Spent and Page Views03:06
- Bounces vs Exits in Web Analytics02:57
- A/B Testing 10101:43
- Don't A/B Test Yourself Off a Cliff04:11
- A/B Testing vs. Multivariate Testing for Design Optimization02:47
- Survey Response Biases in User Research03:50
- How Useful Is the System Usability Scale (SUS) in UX Projects?04:27
- Card Sorting: How to Best Organize Product Offerings01:59
- Open vs. Closed Card Sorting02:36
- Tree Testing to Evaluate Information Architecture Categories03:06
- Why Confidence Intervals Matter for UX03:32
- Statistical Significance in UX02:54
- Handling Insignificance in UX Data05:11
- Better Charts for Analytics & Quantitative UX Data02:38
- Comparing Qualitative and Quantitative UX Research02:40
- Selection Bias in UX Research03:31
- Measurement Error in UX Research02:51
- Attitudinal vs. Behavioral Research04:16
- Measures of Central Tendency 10105:20
- Unimodal vs. Bimodal vs. Multimodal Distributions04:59
- Semantic Differential Scales: Measure User Attitudes with Nuance04:07
- Post-Task vs. Post-Test Questionnaires in Quantitative Usability Testing05:30
- Visualize Raw Data to Make Better Decisions04:00
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