Strategic Management - What is KPI? (With Examples) | From A Business Professor

Master the Art of Strategy: Learn from Top Business Professors! Dive into strategic management frameworks, leadership insights, and real-world examples to elevate your career and unlock success. Enroll now to become the strategist of the future!

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11 learners

What you'll learn

Understand the principles and frameworks of strategic management
Apply internal and external analysis tools such as VRIO and PESTEL
Evaluate business strategies through real world examples and models
Develop skills in strategic decision-making and leadership

This course includes

9.3 hours of video
Certificate of completion
Access on mobile and TV

Summary

Keywords

Key performance indicators KPI What is KPI? common characteristics of KPIs Customer KPIs Financial KPIs Operational KPIs Gross Margin Customer Acquisition Cost Customer Lifetime Value Employee turnover rate Website traffic

Full Transcript

Key performance indicators, or KPIs, refer to a set of quantifiable measurements used to gauge a company’s overall long-term performance. KPIs vary between companies and between industries, depending on performance criteria. For example, a software company striving to attain the fastest growth in its industry may consider year-over-year revenue growth as its chief performance indicator. Conversely, a retail chain might place more value on same-store sales as the best KPI metric for gauging growth. So what are the major characteristics and categories of KPI? What are the most used KPIs and how to measure them? Why KPIs are so important to companies? In this video, I will discuss these questions with you.