Strategic Management - Data Analytics in Management | From A Business Professor

Imagine you’re the manager of a fast-growing company, faced with the decision of whether to launch a new product line. How do you make this decision? Do you rely on intuition, past experience, or something more concrete? In today’s data-driven world, successful businesses increasingly turn to data analytics to guide their decisions. But what exactly is data analytics? What are the different types, its major applications, and how can it be implemented practically? In this video, I’ll explore these questions with you.