Strategic Management - Mergers and Acquisitions (With Real-World Examples) | From A Business Professor

Big firms often use mergers and acquisitions to better expand their businesses and compete with their competitors. For example, T-Mobile and Sprint completed their merger in 2020, creating a new wireless carrier with a customer base of over 100 million subscribers. In 2014, Italian automaker Fiat completed its acquisition of American automaker Chrysler, creating Fiat Chrysler Automobiles, the world's seventh-largest automaker at the time. Amazon acquired Whole Foods in 2017 to gain access to Whole Foods' customer base and physical stores. Google acquired YouTube in 2006 to expand its reach in the online video market and gain access to YouTube's large user base and content library. So what are mergers and acquisitions? Why do firms do that? Are there some successful and failed real business examples and useful strategies? In this video, I will discuss these questions with you.