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In this video I review 7 UX portfolios. Here's some general points that apply to all portfolios: - The first page of your portfolio needs a picture of you to draw me in. - It also needs contact details: email, phone, Linkedin, Twitter. - If you aspire to be a UX heavyweight, you should also include your blog/Medium posts so I can see you as a thought leader. - Page 2 should be your bio: don't make the mistake of putting this as the last page of the portfolio. - Try to keep the portfolio to about 10 pages or so. More than 20 pages is definitely too long. - If you feel the need to include a table of contents, your portfolio is too long. - If you can't get to under 20 pages, stop creating a 'generic' portfolio. Instead, try customising the case studies for the job you're applying for. - Try to keep the case studies to a single page. Multi-page case studies are confusing (it's not clear where one case study ends and the next begins). - If you must have multi-page case studies, think very carefully how you will distinguish one from the other (e.g. by use of colour). - Don't just use the brand/client/product name as the only header for the case study. Also include a one-sentence sub-header that contextualises it. - The best case studies have four sections: The brief; What you did; Key tools and deliverables; the results / business impact. - Outstanding case studies include descriptions of what went wrong / what you would do differently next time (because this demonstrates you are a reflective practitioner) - The 'business impact' section of the case study is critical: show how you moved the needle on important business metrics or at least how you improved effectiveness, efficiency and/or satisfaction. - Design case studies for skim reading: headings, bulleted lists, bold text for key points. Don't assume people will read the whole page, even if it's short. Imagine you have 10 seconds of attention per page. - Don't have a page that shows ONLY a key deliverable (like a persona). Try to keep photos of deliverables to no more than 25% of the page. Instead, describe what you did and the impact it had. - At the end, it's nice to see a list of the training courses / conferences you've attended / presented at. - That's a good place to put some testimonials too.
